We are pleased to invite you to the seminar: “Modern Sales Strategies”. Best sales practices, new technologies and market trends.
Event date: October 23–24, 2025 (Thursday and Friday)
Venue: 2025-10-23 – Europa Royale Hotel, Vilniaus Ave. 7, Druskininkai; 2025-10-24 – Alytus Culture Centre, Pramonės St. 1B, Alytus
SPEAKERS
Dr. Vytautas Liesionis – Associate Professor at Vytautas Magnus University, Lithuanian Armed Forces Captain and instructor of volunteer soldiers
Dr. Saulius Mockus – Production Director at Astra LT AB
Povilas Aušra – Founder of MB Kilomintis, cocoa expert
Dr. Vaidas Liesionis – CEO of Astra LT AB, Chairman of the Board of the FTD LT Cluster
Dr. Rūta Latinytė – Lecturer in Innovation Development at VGTU, Vilnius University and Mykolas Romeris University, communication expert
EVENT PROGRAMME
2025-10-23 (Thursday – Europa Royale Hotel, Vilniaus Ave. 7, Druskininkai)
10.00 – 10.20 Welcome coffee and participant registration.
10.20 – 12.15 Modern sales strategies: from understanding the customer to delivering a personalised offer. How can communication be improved within an engineering company, and how should communication with engineering clients be managed? Practical training and discussion.
Speaker: Dr. Vytautas Liesionis
12.15 – 13.00 Lunch.
13.00 – 14.00 Effective communication in sales: how can “spam-like” communication with colleagues and business partners be avoided? What communication practices should be avoided and what behaviour irritates a team?
Speaker: Dr. Saulius Mockus
14.00 – 15.00 Summary of the day over coffee and discussion: how to apply theories in practice – success stories from the experience of cluster members.
Moderator: Dr. Vaidas Liesionis
2025-10-24 (Friday – Alytus Culture Centre, Pramonės St. 1B, Alytus)
10.00 – 10.15 Welcome and participant registration.
10.15 – 11.45 Customer experience through the senses: the “cocoa effect” as a relationship-building strategy in sales.
Session Leader: Povilas Aušra
11.45 – 12.15 Integrating technologies into sales processes: from equipment to automation solutions. Challenges in preparing complex technological equipment for the market – where should investments be made today to increase operational efficiency?
Speaker: Dr. Vaidas Liesionis
12.15 – 12.45 Lunch.
12.45 – 14.15 Communication challenges between engineering, sales and marketing teams: communication among engineers within an organisation is difficult, but possible. If a colleague or customer does not understand me, the problem is not the colleague – it is me.
Speaker: Dr. Rūta Latinytė
14.15 – 15.30 Questions, answers and discussion: “Future Sales Strategies – How Innovation Is Transforming the Customer Journey”. Discussion of the day’s insights over coffee or hot chocolate.
REGISTRATION
Please confirm your participation by email: algimanta@ftd.lt or by phone +370 652 81500.
The event is free of charge. The number of places is limited.
Kind regards,
Event organisers: Algimanta Ščiglinskienė (algimanta@ftd.lt) and Vaidas Liesionis (vaidas@astra.lt).
